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In November we published Hype Bakes, a food and drink microtrend report looking at how bakeries are taking cues from streetwear to create the kind of hype normally reserved for the fashion industry.
From exclusive drops to A-lister endorsements and cult social media followings, bakeries have entered their hype bake era.
Wrocław – The bold colour palette and soft furnishings at new patisserie Nanan are inspired by all things confectionery.
Piece of cake: Baker opts for new aesthetic
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