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Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.
Pain relief brand Excedrin is tapping into the gaming community in its latest campaign in response to this group’s propensity for headaches.
Apparel brand Hollister is working with leading social media personalities Charli and Dixie D’Amelio on an ongoing partnership aimed at Generation Z.
For advertising campaign Back to Blue, Gap partnered with Tumblr
The Future Laboratory partners with NewsLifeMedia
Luxury online store is a gift for IHT readers
On the MA}ke: Design in the ASOS community
Glad to be back: Scholten & Baijings set the tone in Milan
Hand wash: Skincare brand ventures into clothing care