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Browsing Parents

65 results

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Diverging Demographics

Stat: Gen Z women face historic motherhood delay

Gen Z women are set to become mothers later than any previous UK generation, according to projections from the Office for National Statistics (ONS).

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Diverging Demographics

Stat: Gen Alpha are already shaping the future of work and spending

A new generation of financially motivated consumers are already influencing household spending, brand discovery and future workplace culture.

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Diverging Demographics

Stat: Gen Z fathers in Australia lean into traditional provider roles

Most Gen Z fathers in Australia believe financial provision is their primary role, highlighting persistent traditional attitudes despite broader shifts towards gender equality.

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Marketing & Branding

Maternal Gaze

As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal identity into sharper cultural focus – reframing motherhood as visible, complex and creatively generative.

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Marketing & Branding

Tiny Tastes

There is innovation ahead in the baby and child aisle. Parents are turning mealtimes into flavour-forward, nutrient-dense and convenient experiences.

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Diverging Demographics

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, according to a new survey by insurance group FWD.

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Gaming & Digital Spaces

Stat: Kids ask for gaming gifts this festive period and want their parents to…

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists this year and that they want parents to join the fun.

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Communities

Gen Z Parents: Future:Poll

Published as part of our Gen Z Parents Communities report, our latest Future:Poll research reveals the priorities, behaviours and concerns shaping the next generation of parents (and their children) across the UK, the US and Australia.

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Culture & Media

Gen Z Parents

Meet the Gen Z parents (born between 1997 and 2012) of Gen Alpha and Gen Beta, who are busy raising the next generation.