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Browsing Parenting

96 results

Tesco Mobile Partners with Kurupt FM's MC Grindah for 'Bare Expectations' Reading, UK
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Technology

Tesco Mobile rewrites Great Expectations in teen slang

Tesco Mobile has commissioned Bare Expectations, an audiobook adaptation of Charles Dickens’s Great Expectations translated into Gen Alpha slang, designed to help parents decode the language their children use online.

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Diverging Demographics

Stat: Gen Z fathers in Australia lean into traditional provider roles

Most Gen Z fathers in Australia believe financial provision is their primary role, highlighting persistent traditional attitudes despite broader shifts towards gender equality.

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Technology

Stat: Parents sound alarm as children’s digital identities form too early

A new survey from Proton reveals that concern about children’s online privacy has become the norm, not the exception, as digital identities are formed earlier than ever.

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Marketing & Branding

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh\*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €432,000) during a one-hour live-streamed event.

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Technology

Pinterest reveals how parents are designing tech-free childhoods

Parents are increasingly seeking ways to raise children away from screens, according to a new parenting trends report from Pinterest.

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Diverging Demographics

The China Playbook: Why China’s demographics are reshaping the market

The China Playbook is a monthly briefing from Hot Pot, equipping businesses with the knowledge to navigate the complexities of the Asian premium lifestyle market.

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Health, Wellness & Sport

Stat: Why UK child-rearing costs almost a quarter of a million pounds

The cost of raising a child in the UK has soared, with parents now spending on average £249,000 ($331,400, €284,300) from pregnancy to 18, up £46,000 ($61,200, €52,500) since 2022, according to research by investment platform MoneyFarm.

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Communities

Gen Z Parents: Future:Poll

Published as part of our Gen Z Parents Communities report, our latest Future:Poll research reveals the priorities, behaviours and concerns shaping the next generation of parents (and their children) across the UK, the US and Australia.

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Technology

How&How embeds humanity into AI-driven maternal health platform Trellis

Trellis is a new maternal health platform that uses AI to consolidate medical data – from vaccinations and genetics to appointments and test results – to create what it calls a living blueprint of generational health that can be shared across families and lifetimes.