The Future Laboratory

7 results

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and art under one roof.

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Fashion

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and art under one roof.

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Fashion

Will brands start selling digital apparel in video games?

Innovators are looking to the blockchain to create a universal marketplace for in-game items.

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Marketing & Branding

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.

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Travel & Hospitality

Hand of history: Old building becomes new hotel

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Millennials

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies in the media and fashion sectors are now creating products that embrace connoisseurship, intellectualism and diversity.