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Browsing P&G

16 results

Lumini Samsung
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Technology

Why beauty apps need to move from diagnosis to analysis

Global – As beauty consumers continue to demand personalisation, brands are creating tools that offer ongoing analysis.

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Marketing & Branding

Highlights from the D&AD Awards

London – LS:N Global picks three stand-out projects from the D&AD Awards, which took place last night.

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Marketing & Branding

Monotype: Beyond Authenticity

The type foundry on winning consumer trust through co-creation, transparency and typography.

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Marketing & Branding

Unmarried and proud

Beijing – A bold campaign from skincare brand SK-II sides with Chinese women who refuse to bow to societal pressure to marry.

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Technology

Swash offers ironing-free option for home laundering

Procter & Gamble and Whirlpool have created a home garment care system that looks like a Keurig or Nespresso coffee-brewing system.

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Marketing & Branding

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.

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Food & Drink

Rest of World NEA

From the slums of Mumbai to the affluent Mexican city of San Luis Potosí, the New Emerging Affluents (NEAs) are aspiring consumers eager to spend their newly acquired money on the latest brands, products and services.

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Marketing & Branding

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn more, gain access to credit and the ability to spend on what they want rather than what they need, brands are very much interested in – and doing all they can to connect with and sell to – the New…

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Sub-Saharan Africa

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is on the increase across emerging economies, as seen in the rise of Mall Culture, for instance. But to reach out to the hundreds of millions of New Emerging Affluents (NEAs) who live beyond the reach of…