The Future Laboratory

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Europe

Spanish Homedulgence hits hospitality industry

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North America

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst Sean Pillot de Chenecey. In times of austerity, with more and more people turning to own-label products, brands will have to go a step further than just offering good value. As the New Working Middle…

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Fashion

The Just Nots

They pay their taxes and they work hard, but millions today are just not making ends meet, just not making it on the housing ladder and just not getting their kids into the right schools. Struggling to move on, battling to get by and keen to buy the right brands, we think it’s time you met the Just Nots.