The Future Laboratory

41 results

Why Columbia’s HikeFest is making healthy hedonism the new wellness

Sportswear brand Columbia’s annual HikeFest returned to the Peak District this month, now in its third year as part of the brand's Columbia Hike Society programme.

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Health, Wellness & Sport

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.

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Fashion

The Barefoot Shoes Market

Barefoot footwear is evolving from niche performance products into a mainstream category, propelled by 3D printing, grounding-focused wellness and the growing interest in split-toe aesthetics.

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Health, Wellness & Sport

Stat: Gen Z stay indoors for days as screen time replaces nature

Two-thirds of Gen Z in Britain confess they can go days without stepping outside, according to new research by Super, Natural British Columbia.

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Luxury

Five Luxury Leisure Pop-Ups

As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are diversifying to meet changing expectations. With resort locations and seasonal tourism driving new pop-ups, there is a mood of ephemeral exclusivity.

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Fashion

Houdini launches a one-stop-shop circular retail hub in Stockholm

Rent, reuse, repair, buy, try or subscribe – all in one place. That is the promise of Houdini Sportswear’s new retail concept bringing circular fashion to the high street.