The Future Laboratory

9 results

& Other Stories lingerie campaign photographed by Hedvig Jenning, Sweden

On display

Sweden – Retailer & Other Stories forgoes the digital retouching of models in a campaign marking the launch of its latest lingerie collection.

View article

Marketing & Branding

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world. Now, our identities are sliding further towards something we collect, assemble and arrange. We are phasing into a new era of Bricolage Living.

View article

Europe

& Transgender stories

Stockholm – H&M’s premium brand & Other Stories has launched a new campaign created, shot by and starring transgender people.

View article

Beauty

Mix Masters

Historically, the world of scent has been a secretive one, with mystery enshrouding both ingredients and the noses that create them. As consumers demand more transparency, however, brands are inviting them for a sneak peak into a world of molecular notes.

View article

Retail

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.

View article

Fashion

Retail Analysis: & Other Stories combines storytelling with street style

London – After six months of speculation about its premium positioning credentials, H&M’s new retail concept, & Other Stories, has opened in London ahead of a Europe-wide store roll-out.