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Browsing Optical illusion

13 results

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Marketing & Branding

Endless road

London – Honda’s latest advertisement goes on forever, in a good way.

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Design

​Design Miami/ 2014: Gridlocked installation creates optical illusion

Miami – Minneapolis studio RO/LU collaborated with design companies Various Projects and Print It All Over Me to create a graphic installation in homage to the humble grid for the Patrick Parrish Gallery.

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Marketing & Branding

Renaissance Redux

Fascination with Renaissance art and forms found in classical architecture is fuelling a new aesthetic direction

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Marketing & Branding

Seeing is believing: Apple’s new advert offers a different perspective

US – For its latest advert, technology brand Apple has jumped on the trend for using smart optical illusions.

OK Go - The Writing's On the Wall
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Culture & Media

Tricky time: Music video explores break-ups using optical illusions

Brooklyn – OK Go's latest single, The Writing's on the Wall, is an ode to that moment when a person realises his or her relationship is an unhappy one and it is time to end it.

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Technology

Research in motion: Artwork under the lens

A new installation for the Weill Cornell Medical College celebrates the institution’s philanthropists.

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Design

In knots: Foam furniture is all tied up

Milan – Jo Nagasaka of Japanese firm Schemata Architects, presented a series of foam furniture at Salone del Mobile in Milan, but instead of the Ephemeral Foam that he has worked with before, this foam was hard and contorted, tied with bondage ropes.

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Design

Monumental mirage: Luminous sculptures at desert festival

Indio, California – Although people come for the music and the celebrity-spotting, what many will remember from the 2014 Coachella Festival is the Reflection Field, a light sculpture installation by Phillip K Smith.

'Green House' by Kyung Woo Han
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Retail

In the air: Designer’s illusion could inspire retail spaces

Seoul – Artist Kyung Woo Han’s installation, Green House, appeared to be a flooded room filled with floating furniture, when in reality it was clever painting and specially constructed chairs.