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Dove has launched a five-part scripted series to draw attention to issues commonly faced by young women.
UK – Fewer than half of 12–15-year-olds are aware of potential product endorsement on YouTube, while even fewer can distinguish paid-for advertising from other relevant search results online.
Global – In our latest microtrend, Mimicry Marketing, we look at how marketers are realising that when it comes to online advertising, if you can’t beat them, join them.
Russia – Creative agency Proximity Russia has found a way to make banner ads more useful, with a little help from Post-it.
Global – The Connected Shopper, a study into the role of the digital world in the customer’s purchase decision journey, has revealed the importance of online browsing to sales.
Floodwatch is an online tool that enables users to track the advertisements they are presented with while browsing the internet.
Affluent share info to attain tailored deals
US brands learn to play the social media game
Google+ lets users move in different circles
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