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Browsing Olympic Games

13 results

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Marketing & Branding

Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis Vuitton and Dior.

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Marketing & Branding

Jordan unveils cultural hub for Parisian youth for the Olympics

Youssouf Fofana, founder of Maison Château Rouge and United Youth International, is taking on the role of Jordan Brand’s creative director for the summer Olympic Games.

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Marketing & Branding

Cannes Lions 2024: Three Key Conversations

Cannes Lions featured more talks, more networking and more brand houses than ever before as the advertising and communications industries convened to discuss creativity, culture and brand.

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Retail

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so contradictory for retailers.

Louvre Museum, France
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Culture & Media

The Louvre museum celebrates the Olympics by hosting fitness classes

Run in the Louvre is not your average running club. As Paris prepares to host the Olympics, the museum is hosting fitness experiences.

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Marketing & Branding

World Retail Congress 2024: Community Commerce

From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.

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Marketing & Branding

The LA28 Olympics’ branding is for everybody

Diversity, inclusion and self-expression are honoured in the branding for the 2028 Olympic and Paralympic Games.

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Technology

E-lympic games

China – eSports will be an official medal sport at the 2022 Asian Games.

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Health, Wellness & Sport

Olympic treatment

London – Performance Team is a new training camp that offers athletes the opportunity to be treated like Olympians.