The Future Laboratory

7 results

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to players and their environment.

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Fashion

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement director Olivia Houghton explores two very opposing – yet equally telling – cultural shifts, from at-home supercomputers to pubic politics.

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Culture & Media

Nvidia revolutionises gaming with AI-powered teammates and NPCs

At CES 2025, Nvidia unveiled its cutting-edge Avatar Cloud Engine (ACE), introducing a new era of artificial intelligence in gaming with ‘co-playable characters’.

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Retail

Connected Cars

The technology in cars and computers is merging, but driverless vehicles, remain some way off.

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Retail

Superphones

Smartphones have changed how we do business and entertain ourselves on the move. Now a breed of phone exists with complete desktop power. This is the era of the superphone.