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AG1 is entering football sponsorship for the first time as the new front-of-shirt partner of Swansea City AFC for the 2026/27 season, bringing wellness into one of sport’s most visible commercial spaces.
Lucozade and England’s Football Association have unveiled Lucozade Elite, a high-carbohydrate electrolyte pouch developed exclusively for the England team.
What we eat, how it will be produced and how we shop for it revealed new ways of thinking about ingredients, meals and buying at this year’s International Food and Drink Event (IFE).
Nearly nine in 10 British adults believe ultra-processed foods (UPFs) are deliberately engineered to be hard to stop eating, according to new research from nutrition app Lifesum.
There is innovation ahead in the baby and child aisle. Parents are turning mealtimes into flavour-forward, nutrient-dense and convenient experiences.
Travellers are extending their focus on health and wellbeing into the air, prompting airlines to rethink what good inflight food looks like.
Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
From flavour-led fashion crossovers to fortified dairy and mood-matched cocktails, the food and drink sector will further evolve into a system of emotional, physical and environmental nourishment
A June 2025 Weetabix survey reveals that while cereal remains Britain’s top breakfast choice, health, convenience and solo routines are reshaping the nation’s morning habits.