The Future Laboratory

22 results

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Marufukuro designed by Tadao Ando, Japan

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Culture & Media

Nintendo HQ to re-open as a luxury hotel

Transforming a historically significant landmark into a luxury hotel, the original Nintendo headquarters are being repurposed into a hospitality destination.

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Culture & Media

Switching screens

Japan – Nintendo has announced its latest games console, the Nintendo Switch, which can change from a portable gaming device to a traditional plugged-in console.

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Marketing & Branding

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.

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Marketing & Branding

Go and play

Global – Pokémon Go will soon let brands pay to make their stores points of interest in its game.

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Technology

Mii too

Global – Nintendo is launching mobile gaming with Miitomo, a social messaging app letting people to interact using digital avatars.

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Marketing & Branding

Generation I

You type, they swipe. You click, they tap. You customise the template, they code their own. Born after 2002, today’s digital natives are demanding experiences that are richer, more immediate, interactive and, above all, intuitive than ever before. We call them Generation I.