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Browsing Nielsen

45 results

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Health, Wellness & Sport

Stat: The opportunity for women’s sports

A new study by Nielsen tracks the rise of women’s sports and identifies the opportunity for brands in this sector. According to the report, which looks at eight global markets, 84% of general sports fans have an interest in women’s sports. Of these respondents, 51% were male, debunking the perception that these sports are only watched by women.

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Culture & Media

Split-second impressions

Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.

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Food & Drink

Brewery battle

US – Craft beer continues to go from strength to strength, but faces increasing competition from Mexican brewers and big brand acquisitions.

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Culture & Media

Stay and stream

US – Marriott Hotels has announced a partnership with Netflix that will enable its guests to use the online video-streaming service in select locations.

Faux foraging
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Food & Drink

Digital groceries

Global – Digital technology is redefining grocery shopping, according to a new survey by Nielsen.

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Marketing & Branding

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research firm Nielsen.

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Technology

Swipe left: Tinder and the death of demographics

By segregating customers by age, Tinder failed to understand the shift away from demographic targeting.

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Beauty

Hispanic beauty opportunity

Even as overall US beauty sales declined in the year to October 2014, sales to Hispanic households increased, according to a new report from Nielsen.

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Marketing & Branding

US cable and network television channels are losing female viewers

Female television viewing figures are on the decline according to a new Nielsen study.