The Future Laboratory

37 results

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.

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Marketing & Branding

New Zealand counts 695bn citizens to rally nature protection

New Zealand’s population has officially jumped to 695bn – if you count its birds, animals, plants and marine life – in part of a bold national campaign to protect biodiversity.

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Climate Adaptation and Resource Scarcity

New Zealand’s Department of Conservation merges sustainability and local pride

The Department of Conservation in New Zealand has unveiled a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate team to inspire everyday engagement with nature not as specialist work, but as a collective cultural responsibility.

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Marketing & Branding

Skinny Mobile clones its happiest customer to star in AI ads

Telecommunications company Skinny Mobile has digitally cloned its happiest customer, Liz Wright, turning her into an AI-powered brand ambassador for a new campaign created by Colenso BBDO.

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Retail

Heineken unveils genetic taste kits to decode beer preferences

Heineken introduced a pioneering way for New Zealanders to explore their taste buds through genetic testing in November 2023.

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Tomorrow's Leadership

The Foresight Manifesto

It’s becoming essential to embed strategic foresight as a core discipline of credible and successful government, says The Future Laboratory co-founder Martin Raymond.

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Beauty

MitoQ's new dietary supplement targets stress at a cellular level

MitoQ, a New Zealand-based cell health company, has announced the introduction of MitoQ Adrenal +Balance, a formulation of proven actives that addresses everyday stress at the cellular level to help balance cortisol levels.