The Future Laboratory

30 results

Need to Know | 03 : 11 : 17

In today’s daily digest: The New York Times embraces the dark web, Debenhams becomes a fitness destination, UBS tackles gender pay gap and other top stories.

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Retail

Can silence help brands sell?

With silence increasingly a luxury commodity, how can retail brands augment their offer by playing with this idea in-store?

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North America

US census data shows most future-facing counties

US – The New York Times used the resource to determine where in time each county stands.

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Marketing & Branding

Veritas Media

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media content they can trust.

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Marketing & Branding

Preview: Veritas Media

Global – Consumers are hungry for media content they can trust to give them an accurate analysis of current affairs.

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Technology

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.

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Marketing & Branding

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down corporate hegemony to post-ownership models, brands will need to act as educators and enablers, providing tools for a decentralised economy.