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A Together Group Company

Browsing New Sobriety

10 results

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Food & Drink

Molson Coors works with Gen Z on non-carbonated spiked refreshers

Molson Coors is making a strategic shift into the world of non-carbonated beverages with the launch of Happy Thursday, a line of spiked refreshers targeted at young drinkers.

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Food & Drink

Are Gen Z the sober generation?

Beyond implications for businesses across several sectors, Gen Z sobriety is also affecting governments through lost tax revenue.

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Food & Drink

Rurban Revolution

City dwellers are rejecting the impersonal ‘bigness’ of globalisation and corporations, and reconnecting with their communities. They are living hyperlocally, growing their own food and embracing small-scale, micro-brands. They are making their urban lives feel as rural as possible. This is why we call these pioneers Rurban Revolutionaries.

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Europe

Hidden Heroes: Celebrating everyday design

Hidden Heroes: Celebrating everyday design

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Fashion

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by value and simplicity – a need that has seen brands such as upscale grocery retailer Waitrose target them with its no-nonsense ‘Essentials’ range.

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Signals

Tough as old boots: New Dr Martens last a lifetime

Tough as old boots: New Dr Martens last a lifetime

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Big Ideas

Value pips price as consumers reconsider brand loyalty, survey reveals

Value pips price as consumers reconsider brand loyalty, survey reveals

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Gen Z

Back to basics: Frugal shoppers make a comeback

Back to basics: Frugal shoppers make a comeback

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Sustainability

Hand-Me-Down

Ethical clothing brand Howies is about to launch its ‘Hand-Me-Down’ collection, a small range of jackets and bags made to last and to be passed on, over the years, from one owner to another. The company, based in Cardigan, West Wales, even guarantees the quality of each product for at least 10 years from the date of purchase, and promises to mend…