• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing New Balance

16 results

Community Commerce visuals by Pitch Studios for The Future Laboratory
View article
Fashion

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole discusses teens and technology, expensive sneakers and bookshop booms.

View article
Retail

Nike struggles to retain market share amid competition from challenger brands

Nike is bracing itself for a further revenue slump in 2025, as it faces intensifying competition from brands such as On and Hoka.

View article
Marketing & Branding

New Balance celebrates every reason for a run

Spotlighting the everyday reasons people break a sweat, the Every Runner Has a Reason campaign reframes what it means to be a runner.

View article
Design

Preview: Civic Placemakers

Global – Brands are taking a more proactive role in shaping their cities by investing in urban regeneration and the development of public spaces.

Forests Mini Living by Asif Khan at London Design Festival, 2016
View article
Design

Civic Placemakers

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of public spaces.

View article
Luxury

Placemaking Market

Waves of migration, economic boom and bust, and technological disruption continue to transform the physical, emotional and cultural landscapes of cities.

View article
Health, Wellness & Sport

Athleisure Market

Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.

View article
Fashion

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the innovative new players that are taking the s-commerce market by storm.

View article
Fashion

Neuro-graphic

Designers are drawing on patterns created by brain waves, movement tracking and biometrics to create a visual lexicon for communicating emotions.