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A Together Group Company

Browsing Neo-Tolkienism

14 results

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Retail

Living mysticism

Los Angeles – Persephone’s was a seasonal pop-up plant store inspired by mysticism, femininity and the occult.

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Marketing & Branding

Dark Fictions

The appeal of Neo-Tolkien fantasy narratives and mystical tropes shows no signs of abating, and an eerie mood is starting to influence art direction and packaging design in the drinks industry.

Saint Laurent flagship store in Paris
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Fashion

Preview: Native Narratives

In a snapshot of our Inspire section, we look at an emerging design direction that is influencing retail spaces and branded installations.

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Fashion

Native Narratives

Influenced by pagan mysticism and the indigenous art of different cultures, this new design direction is a carefully balanced combination of an aesthetic homage and a marketing strategy that enables brands to show their cultural fluidity and rich heritage.

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Marketing & Branding

Energy drinks rebranded

Australia – Energy drink brand Strangelove is rejecting tried and tested drinks industry branding in favour of surrealist packaging and quirky copy that repositions the drink from extreme sports to everyday refreshment.

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Retail

Thor-oughly good: Concept store inspired by Norse mythology

Oslo, Norway – YME’s Oslo concept store draws on Norse mythology for its design inspiration, taking customers on a journey through the elements.

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Fashion

The Unseen Emporium

Design studio The Unseen brings its unique synthesis of science and the occult to a showroom in London.

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Technology

On a mission: Space agency shows Ambition in a blend of fact and fiction

Paris – The European Space Agency has released a short film that blends fact and fiction to mark the next step in the audacious Rosetta mission, due to take place on 12 November 2014.

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Marketing & Branding

Beastly designs: Ancient cultures inspire branding

Wisconsin, US – Multidisciplinary studio Aerogram Studio has designed branding for a range of products by Oliphant Brewing, inspired by mythical creatures and historic civilisations.