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Browsing NEAs

26 results

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North America

Squeezing the middle

US – The middle-income consumer demographic in North America is now closely matched in number by the economic tiers above and below it.

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Luxury

Chinese big spenders

Global – Chinese shoppers will drive growth in the luxury market, with electronic items top of the list, according to a new survey.

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Luxury

Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan

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Technology

Africans adopting mobile internet at twice global average

Internet surfing on mobiles in Africa is predicted to increase twice as fast as the global average.

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Technology

African mobile payment system branches out into Europe

Vodafone is rolling out its popular mobile payment system M-Pesa in Europe for the first time.

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Luxury

Indonesia market grows amid Asian luxury slowdown

Indonesia market grows amid Asian luxury slowdown

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Food & Drink

China leads on red wine, while Cognac surges in Africa

China leads on red wine, while cognac surges in Africa

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Retail

Retail workout: An exercise experience in-store

Shanghai – For Western sportswear brands, one of the difficulties of operating in China is the relative indifference of Chinese consumers to the culture of personal training. Jogging, for example, is seen by locals as a punishment rather than a reward.

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Luxury

Brazil motors on as demand for luxury cars rises

Brazil motors on as demand for luxury cars rises