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Skincare brand CeraVe is continuing its push into entertainment-led beauty marketing with a new social media-first campaign starring retired NBA player Carmelo Anthony.
Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings basketball codes into its ready-to-wear offering.
Carine Roitfeld, editor-in-chief of CR Fashion Book, is spearheading a new publication dedicated to the dynamic relationship between sports and fashion.
In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.
California – A new ad featuring National Basketball Association player Stephen Curry addresses the issue of men’s mental health.
US – The NBA has launched a Facebook Messenger chatbot to curate playoff content for fans.
Jay-Z and Samsung join forces for album bonanza
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