• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Natural ingredients

34 results

Censored Truth campaign by Patrón Tequila
View article
Marketing & Branding

New Patrón campaign plays with censorship to champion ingredient transparency

Patrón Tequila has launched Censored Truth, a new campaign using redacted visuals, bleeped audio and obscured language to highlight the industry restrictions that prevent tequila brands from openly communicating that their products contain no additives.

View article
Food & Drink

Inventing the Aged Spirits of Tomorrow

LS:N Global sits down with Ben Branson, founder of Sylva, the innovative distillery using sonic maturation to create no- and low-alcohol alternatives to traditional dark spirits.

View article
Technology

Dyson unveils mushroom-infused hair line to tackle frizzy hair

Dyson is venturing into the mushroom trend with its latest haircare line Chitosan, which features fungal chitosan derived from oyster mushrooms.

View article
Retail

Stat: Women use over 100 ingredients in their skincare routines globally

Beauty rituals are not only becoming hyper-personalised, but also more extensive. New research suggests that women use an average of 168 ingredients across 12 products during their beauty regimen every day.

View article
Retail

Robertet creates a marketplace for professionals

Fragrance and flavour manufacturers like the Robertet Group tend to work in relative secrecy, producing the raw materials behind some of the world’s most popular perfumes and food products.

View article
Food & Drink

Burger King’s packaging celebrates ingredient authenticity

The fast food chain is further celebrating its efforts to eradicate artificial ingredients with its updated packaging.

View article
Food & Drink

PepsiCo’s night-time drink for soothing sleep

Driftwell is offered in miniature cans and is designed to be enjoyed before bed and help consumers unwind.

View article
Marketing & Branding

Stat: Beauty consumers crave ingredient explanations

Research by Holland & Barrett has shown that the majority (97%) of UK beauty consumers would like brands to be more transparent about the ingredients that they use.

View article
Beauty

Fable & Mane brings Indian rituals to haircare

Fable & Mane is a new haircare brand bringing Indian rituals and plant-powered ingredients to modern consumers.