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Browsing NARS

11 results

Anti-luxurian trube member Paty Abrahamsson
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Europe

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consumer.

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Fashion

Autumn/Winter 2016 Beauty Trends Overview

LS:N Global reveals the defining moments in beauty for autumn/winter 2016 from New York, Milan, London and Paris.

NARS x Steven Klein
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Beauty

Twisted fantasy

New York – Celebrating its latest collaboration, beauty brand NAR's new film draws on the darker side of beauty.

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Beauty

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying has never felt truer.

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Technology

Social Media Market

Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal to brands.

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Technology

Tweet to win

New York – NARS recently launched a tweet to win competition with a twist.

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Technology

Louis Desazars: Hyper-bespoke beauty

Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.

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Beauty

Boomer beauty

UK – The cosmetics industry in Britain has experienced a surge in sales among Baby Boomer women, according to a study by beauty e-commerce site Escentual.

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Beauty

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands