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Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consumer.
LS:N Global reveals the defining moments in beauty for autumn/winter 2016 from New York, Milan, London and Paris.
New York – Celebrating its latest collaboration, beauty brand NAR's new film draws on the darker side of beauty.
Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying has never felt truer.
Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal to brands.
New York – NARS recently launched a tweet to win competition with a twist.
Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.
UK – The cosmetics industry in Britain has experienced a surge in sales among Baby Boomer women, according to a study by beauty e-commerce site Escentual.
Two sexagenarian actresses headline campaigns for high-profile beauty brands