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Browsing Narratives

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12 results

Culture & Media

Why brands are adopting the microdrama format

Brands are increasingly using microdramas to turn advertising into episodic entertainment, with Marc Jacobs and Life360 being the latest to adopt the format and use celebrity-led narratives to build stories around their products.

Marketing & Branding

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven Millennial.

Who are the Beauty Backlashers?

Global – This tribe of beauty enthusiasts is actively searching for brands, products and processes that enable them to express their love of cosmetics without compromising on their principles.

Marketing & Branding

Riding a new wave

Cape Town – Surf brand Mami Wata has created a campaign that explores the African mythology around surfing.

Culture & Media

Preview: Intelligent Gaming

Global – Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.

Culture & Media

Intelligent Gaming

Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.

Hard grafters

Bristol – Elbow Grease is a new magazine that celebrates the plight of entrepreneurs.

Painting reality

US – A short film created using the Oculus Quill tool highlights the creative potential of virtual reality.

Marketing & Branding

New narratives

New York – Cadillac has released a series of short films that mark a new direction for the brand.