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Browsing multi-screening

5 results

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Culture & Media

Desert duel: Coke ad aimed at multi-screen users

US – Coca-Cola’s advertisement for the forthcoming Super Bowl game will include an interactive plotline that engages viewers who multi-screen while players are off the field.

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Fashion

Transmedia Futures

New platforms and behaviours are replacing linear media – these shifts are creating a networked system where the consumer, rather than the publisher or broadcaster, is king. This report will explain how your brand can thrive in a Transmedia Future.

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Europe

iPirate: Giving board games a new media image

iPirate: Giving board games a new media image

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Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back in the 20th century. Then, as niche-oriented narrowcasting began to challenge mass broadcasting, a new set of rules and a new ruler emerged. As Disney CEO Robert Iger declared at a telecoms show in…

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North America

Social networking site for children launched

Social networking site for children launched