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Browsing Motorola

16 results

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Global

Hello Moto

Global – Motorola takes aim at Apple with its new Hello Moto ad campaign.

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Technology

The Connected Home

Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.

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Technology

Motorola moves into hearables market with wireless ear bud

The new Moto Hint lets users access their phone’s functionality simply by speaking.

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Technology

Aldi releases own-brand smartphone for £80

The German budget supermarket chain has introduced a low-cost Android smartphone.

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Marketing & Branding

X-press yourself: Wired prints customisable ad

US – Wired magazine has unveiled an innovative interactive print advertising campaign for its January US edition that highlights the multiple colourways of the Motorola Moto X handset by enabling users to switch between hues on the page with the touch of a button.

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Technology

Motorola and Pixar create 'a new kind of story'

Motorola and Pixar create ‘a new kind of story’

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Technology

Piece agreement: Motorola creates modular phone

Mountain View, California – Motorola and Dutch designer Dave Hakkens have joined forces on Project Ara, a fully exchangeable, upgradable and sustainable phone with modular pieces that can be switched as required.

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Sub-Saharan Africa

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider how important it is to protect their home markets from emerging market brands. But in the 2010s this will increasingly become a real concern as brands that succeed in emerging economies will take their…

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Marketing & Branding

Faction Marketing

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspending their disbelief and seizing on a new wave of narrative brandscapes, back stories and fairy tales, which, by blurring the real with the fake, take on a life of their own.