21 results
Mother Ventures has closed a £7.5m ($10m, €8.6m) debut fund dedicated entirely to companies serving mothers, reflecting growing investor recognition of the mum economy as a major consumer force.
Department store chain Big W is shaking up family advertising with a bold new campaign celebrating the chaos, meltdowns and small wins of everyday parenting.
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
New York – The toolkit was created to explain the gap that maternity leave creates on CVs.
US/UK – New restaurants, food events and delivery services are feeding parents and their children while respecting their individual identities.
Most mothers in the US are feeling stressed, according to a new study by Ipsos Public Affairs.
London – British clothing brand Jaeger has emphasised how its clothes are timeless and for any generation in its Mothers & Daughters autumn/winter campaign.
An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest members.
New mothers most active on social media
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