29 results
Personal care brand Mayah has been launched with a debut collection of three dermatologist-developed, clinically tested bodycare products designed for women from trying to conceive to pregnancy, breastfeeding and beyond.
Gen Z women are set to become mothers later than any previous UK generation, according to projections from the Office for National Statistics (ONS).
Mother Ventures has closed a £7.5m ($10m, €8.6m) debut fund dedicated entirely to companies serving mothers, reflecting growing investor recognition of the mum economy as a major consumer force.
As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal identity into sharper cultural focus – reframing motherhood as visible, complex and creatively generative.
Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhood remains culturally unnamed and widely misunderstood.
Trellis is a new maternal health platform that uses AI to consolidate medical data – from vaccinations and genetics to appointments and test results – to create what it calls a living blueprint of generational health that can be shared across families and lifetimes.
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Peanut, an online community connecting mothers worldwide, launched the Invisible Mothers campaign celebrating all the mothers who don’t feel seen.
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
:quality(85)/Media/legacy/variant_id/398090/body-basics-kit-body-skincare-trio-1.png)
:quality(85)/Media/legacy/variant_id/397201/5-flat-agers.jpg)
:quality(85)/Media/legacy/variant_id/395982/001-7-5-spsu22-motherhood-servicearticles-vk-2238.jpg)
:quality(85)/Media/legacy/variant_id/393523/palomawool-aw25-campaign-7-copy.jpg)
:quality(85)/Media/legacy/variant_id/391427/pexels-ketut-subiyanto-4474035.jpg)
:quality(85)/Media/legacy/variant_id/385820/trellis-10-growth-how-agency-l.png)
:quality(85)/Media/legacy/variant_id/363210/pexels-ketut-subiyanto-4474035.jpg)
:quality(85)/Media/legacy/variant_id/341093/hero-image.jpg)
:quality(85)/Media/legacy/variant_id/340377/edit.png)