The Future Laboratory

12 results

Luxury travellers prioritise value, experience and climate-conscious choices…

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virtuoso’s latest Luxe Report.

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Health, Wellness & Sport

Official images of the world’s largest football stadium in Morocco have been…

Official images have been released of the Grand Stade Hassan II, set to become the world’s largest football stadium.

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Fashion

Emerging Youth: The Maghreb

After years of political instability and social unrest, the Maghreb’s youth are still standing up for their beliefs and making themselves heard through creativity.

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Fashion

Stüssy upcycles T-shirts into authentic Moroccan rugs

Streetwear brand Stüssy has launched a unique upcycling initiative by converting its T-shirts into Boucherouite Moroccan rugs.

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Marketing & Branding

Ancestral Beauty

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate – their cultures.

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Health, Wellness & Sport

Mountain dance: Nike’s latest collection presented in Nowness video

Morocco – Nike has collaborated with young Brazilian designer Pedro Lourenço on an eight-piece capsule collection that blends functionality and femininity, all on show in a Nowness video shot in the Atlas Mountains.

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Design

Digital craft: Hand-woven prints on modern furniture

At New York Design Week, Kelly Behun Studio presented Neo Laminati, a collection of plastic laminate furniture.

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Fashion

City Surf

Urbanites are embracing surfing not just as a seasonal fashion fad, but also as a source of creative inspiration and as the ultimate connoisseur sport.

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Luxury

Browsing Morocco

Luxury travellers prioritise value, experience and climate-conscious choices…