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Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to intuitive, feelings-led journeys.
Taking cues from places of tranquillity and contemplation, retailers around the world are altering interiors to re-introduce shoppers to bricks-and-mortar retail.
US – The premium menswear label, best known for its made-to-measure suits, will make personalised clothing recommendations based on a customer’s Spotify choices.
Brands are developing new fragrances that draw on neuroscience to invoke a physical reaction in the wearer.
Why holograms are the future of phygital retail.
Brands are creating new sorting systems that foster discovery over obvious organisation.
Australia – The Snickers Hungerithm tracks anger expressed online to determine the price of Snickers bars in 7-Eleven stores.
Maastricht – Artist Levi van Veluw has transformed the Marres House for Contemporary Culture with The Relativity of Matter installation.
A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
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