The Future Laboratory

16 results

Stat: US study suggests Gen Alpha are fuelling cinema revival

A new US survey from entertainment researchers NRG found that 59% of Gen Alpha prefer watching films in cinemas rather than at home, compared with 48% of Gen Z, and 45% of Millennials and Gen X.

LONDON, ENGLAND - JUNE 02: A general view of guests on day one of SXSW London 2025 at the Truman Brewery on June 02, 2025 in London, England. (Photo by Ricky Vigil/Getty Images for SXSW London)

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Marketing & Branding

SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity

On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative agency VCCP to explore the future of in-store discovery as AI agents increasingly take over online browsing and purchasing.

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Marketing & Branding

Brand Innovation Debrief: Walmart

With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store group is setting a new standard in retail.

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Marketing & Branding

Walmart unveils 3D e-commerce platform for Gen Z shoppers

Walmart has launched a new e-commerce platform, Walmart Realm, featuring digital doubles of selected products available in real-life stores.

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Fashion

Digital African fashion is coming to The Witcher and Minecraft

A new campaign by Orange spotlights the lack of cultural representation in gaming and introduces a new variety of avatar skins honouring under-represented regions.

The Uncensored Library by Minecraft and Reporters Without Borders

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Culture & Media

Minecraft bans NFTs citing inclusivity concerns

Massive multiplayer online game Minecraft has banned the sale of NFTs out of concerns that they might foster a culture of ‘haves and have-nots’.

PepsiCo in collaboration with BlockWorks

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Technology

PepsiCo turns to Minecraft for employee training

The multinational firm has incorporated aspects of the video game Minecraft in its digital training programme, the Lean Six Sigma (LSS), in a bid to improve inter-pandemic employee education.