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French bank Boursorama has created a dramatic trailer for a short thriller called The Man Who Clicked on a Banner Ad.
UK – Hotels.com has applied a literal form of ad-skipping in its latest campaign featuring brand mascot Captain Obvious.
Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.
London – LS:N Global’s ad campaign would be a hallmark of Anti-authenticity Marketing, with not a buzzword or tired marketing trope in sight.
Global – In our latest microtrend, Mimicry Marketing, we look at how marketers are realising that when it comes to online advertising, if you can’t beat them, join them.
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