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Browsing millennials

286 results

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Diverging Demographics

Stat: Gen Alpha are already shaping the future of work and spending

A new generation of financially motivated consumers are already influencing household spending, brand discovery and future workplace culture.

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Health, Wellness & Sport

How South Korea is defying Asia’s declining birth rate trend

South Korea’s birth rate rose for a second consecutive year in 2025, with preliminary figures showing 254,000 births –the largest annual increase since 2010.

Farmer J’s Morning Rave. Photography by Feruza Afewerki, London, UK
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Health, Wellness & Sport

Millennial Parent Playdates

As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and parenting support.

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Fragmenting Societies

Stat: Vibe-based budgeting is shaping young consumers’ spending habits

Amid economic uncertainty, Gen Z and Millennials are turning to vibe-based budgeting – adjusting spending based on how the economy feels rather than what’s in their bank accounts.

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Fashion

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst Rose Coffey dives into regenerative fibres, culture-coded brand activations and Millennial purchase drivers.

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Travel & Hospitality

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, opting for experiences like luxury rail or cruise travel, according to American Express Travel’s 2025 Global Travel Trends Report.

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Health, Wellness & Sport

Stat: Gen Z and Millennials power health and wellness industry growth

According to recent Bank of America (BofA) data, Gen Z and Millennial consumers are driving a significant surge in wellness spending, helping to insulate the industry from broader economic downturns.

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Diverging Demographics

Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

LGBTQ+ identification in the US has reached an all-time high of 9.3%, up from 7.6% in 2023, according to a report released by Gallup.

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Retail

Stat: Millennials to overtake Gen X in beauty spending by 2034

Gen X is currently the dominant force in global beauty spending, with the generation set to contribute an additional $150bn (£119bn, €141bn) to the market between 2024 and 2034.