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Browsing Millennial

39 results

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Marketing & Branding

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

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Signals

Thought-starter: Is FOMO still making Millennials overspend?

While Millennials are anxious to ensure their future financial stability, foresight writer Rhiannon McGregor explores how fear of missing out (FOMO) continues to be a factor in their overspending.

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Luxury

Thought-starter: Can a Millennial state of mind inspire UK luxury?

Brexit has left the UK luxury sector divided, with a thriving tourist trade driven by the exchange rate and a domestic customer base hindered by uncertainty.

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Marketing & Branding

Santander’s new campaign wins the Entertainment Lions Grand Prix

Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.

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Food & Drink

Vice Media launches meal kits for home delivery

US – Munchies Meal Kits enable consumers to replicate the dishes they see online.

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Technology

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.

still from BBC Make Me
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Marketing & Branding

BBC Make Me offers mood-driven tv

UK – Users can seamlessly browse audio and video content based on their state of mind.

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Marketing & Branding

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility were all at the heart of Voxburner’s two-day Youth Marketing Strategy summit 2017.

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Marketing & Branding

Redefining roles

New York – Helmut Lang has hired an editor-in-residence to oversee the brand’s future creative direction.