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Browsing Millenials

65 results

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Diverging Demographics

Stat: Gen Alpha are already shaping the future of work and spending

A new generation of financially motivated consumers are already influencing household spending, brand discovery and future workplace culture.

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Diverging Demographics

Stat: Why Gen Z and Millennials are rejecting hustle culture

Gen Z and Millennials are redefining career success by prioritising stability, sustainable workloads and long-term fit over rapid promotion cycles, according to the Deloitte Global Gen Z and Millennial Survey 2026.

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Health, Wellness & Sport

Stat: Millennials lead second-screen engagement for 2026 World Cup

Millennials are set to be the most active second-screen users during the 2026 World Cup, challenging assumptions about Gen Z’s digital dominance.

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Diverging Demographics

Stat: Gen Z fathers in Australia lean into traditional provider roles

Most Gen Z fathers in Australia believe financial provision is their primary role, highlighting persistent traditional attitudes despite broader shifts towards gender equality.

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Food & Drink

Stat: Britain’s diet shift set to reshape food service

Nearly half (45%) of British adults are now following high-protein, low-calorie diets, rising to 60% among Gen Z and younger Millennials, signalling a shift in how people are engaging with food-service venues, reports Circana.

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Marketing & Branding

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly greater emphasis on visual quality and brand presentation.

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Technology

Stat: Millennials, Gen Z and generative AI are changing the future of US…

According to Deloitte’s 2026 Travel Industry Outlook, Gen Z and Millennials now dominate US travel demand and they are leading the adoption of generative AI in trip planning. Use of gen AI tools for travel shopping tripled between 2023 and 2025, driven primarily by Millennials.

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Diverging Demographics

Stat: Millennials and Gen X main users of Sister Wives polyamorous dating app

New statistics from Sister Wives, a dating platform for polyamorous relationships, suggest that polyamory isn’t being driven by the digitally native Gen Z, but by older cohorts embracing experimentation.

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Culture & Media

Stat: Gen Z and Millennials intentionally miss major social events due to cost

In a report entitled The Friendship Tab, research commissioned by Ally Bank found that young adults in the US frequently miss out on social events due to cost, highlighting the financial toll of maintaining friendships.