The Future Laboratory

13 results

Meet our Mexican Luxurians

Global – This tribe of luxury consumers support local designers, connect with the region’s culture and approach luxury with Mexico in mind.

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Signals

A raw approach

Kuwait – Mexican creative agency Futura has created a bold brand style for sushi bar Raw, inspired by the classic Japanese aesthetics of minimalism and perfect imperfection.

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Food & Drink

Taco Bell moves upmarket with new fast casual offer

Fast food chain Taco Bell is to open a premium taco restaurant called US Taco Co.

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Marketing & Branding

Bang on: Chipotle explores ethos through satire

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Health, Wellness & Sport

Volcanic geometry: Industrial club opens in Paris

Paris – A new nightclub has opened in the revitalised Gare d’Austerlitz district of Paris with a clear Industrial Futurism aesthetic.

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Food & Drink

Wahaca experiments with insects on the menu

London – Mexican street-food chain Wahaca has added grasshoppers to its menu to challenge the limits of sustainable eating.

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Europe

Viva Mexico

Mexican restaurants once conjured up an image of sombreros, cacti, maracas and moustachioed waiters singing mariachi songs. But now a new wave of restaurants and bars with modern interiors are shaking off the tired stereotypes and embracing the country’s gastronomic heritage.