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A Together Group Company

Browsing metaverse

136 results

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Beauty

Kiehl’s teams up with Fortnite to make suncare part of play

Cosmetics brand Kiehl’s is breaking new ground with a four-week activation inside online video game Fortnite, aiming to embed sun safety into gaming culture.

NYX Professional Makeup is back on Roblox, transforming Bayside High into a beauty-fueled playground just in time for back-to-school!
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Colliding Technologies

NYX turns beauty into game play for back-to-school on Roblox

NYX Professional Makeup is amplifying its digital-first strategy with a bold return to Roblox by taking over the platform’s most popular high school-themed experience, Bayside High, which attracts more than 23m monthly users.

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Fashion

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service aimed at digital-first fashion brands.

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Culture & Media

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment.

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Technology

Future Forecast 2025: Technology

Amid accelerating technologies, consumers are exploring divergent paths: from simplified ‘dumb tech’ for digital detox to AI-generated creativity and robotic retail. These trends for 2025 highlight the evolving balance between connectivity, efficiency and mindful technology use.

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Technology

Supernatural adds group-based workouts to VR fitness app

VR fitness platform Supernatural has introduced a new feature called Supernatural Together, where users participate in real-time group workouts.

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Culture & Media

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

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Retail

Walmart engages Gen Z with immersive dorm shopping experience

Walmart has launched a new back-to-school shopping experience designed to captivate the Gen Z market.

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Culture & Media

X-tended Retail

Virtual stores and Web3 brand experiences have matured since the post-pandemic metaverse boom. Now, they offer more integrated e-commerce opportunities that give consumers new layers of retailtainment and extended reality (XR) versions of real-world retail spaces.