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22 results

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22 February.

The New Merch Cycle

Merch is becoming a diagnostic layer across fashion, culture and media. From corporate uniforms to vintage sports t-shirts, these items are increasingly used to signal identity, manage uncertainty and create emotional attachment in volatile markets.

Marketing & Branding

Parasocial Relationships in 2030

A togetherness deficit and the age of distrust have made the presumed intimacy of parasocial relationships with celebrities programmable and monetisable.

Marketing & Branding

Greggs unveils jewellery collection for fashion week

Bakery chain Greggs has launched its first official jewellery line, Baked in Gold, designed by contemporary British artist Dion Kitson.

Culture & Media

Netflix’s merch store targets digital fandoms

The tv and film streaming platform is tapping into the rise of fan culture through the launch of an online merchandise store.

Klarna parades its USP with Smoooth products

Payment provider Klarna is dropping its first-ever range of physical products to celebrate its friction-free services.

This platform lets influencers create micro-merch

Cala links emerging designers with manufacturers, enabling them to seamlessly control their own supply chain.

Culture & Media

Nisreen Shocair: Virgin Megastore

Giving the music retailer broader appeal among young consumers in the Middle East.

Marketing & Branding

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.