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Browsing Mercedes-Benz

37 results

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Marketing & Branding

Mercedes-Benz and WTA debut star-shaped tennis court as experiential branding…

Mercedes-Benz and the WTA have unveiled a three-sided tennis court shaped like the carmaker’s star logo ahead of the Berlin Tennis Open, creating a new format designed to deepen fan engagement through live brand experiences.

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Marketing & Branding

Mercedes-Benz unveils branded residence development in Miami

German automotive giant Mercedes-Benz is making waves beyond the roads, announcing its foray into real estate with the development of its own ‘urban oasis’ in Miami, Florida.

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Fashion

Mercedes-Benz combines fashion and automotive design

In collaboration with Berlin-based creative studio Acte, Mercedes-Benz has combined fashion with automotive design for its ACC01 collection.

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Fashion

Proenza Schouler rethinks the great American road trip

With its latest collaboration, Proenza Schouler is exploring the possibilities of automotive apparel. Inspired by the great American road trip, the luxury fashion house has introduced a line of clothing and accessories in partnership with Mercedes-Benz.

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Health, Wellness & Sport

Health-conscious Cars

The automotive industry is embracing intuitive technologies in a bid to help drivers and passengers manage their wellbeing while on the move.

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Luxury

Looking Back: | Luxury in 2017

Neuroscience’s transformational effect on the hospitality industry, Mercedes-Benz’s overtures to Millennials, the rise of adventure travel and other stories that highlighted changes across the luxury sector this year.

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Marketing & Branding

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a workforce that is truly diverse.

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Marketing & Branding

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven Millennial.

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Technology

Brands are exploring creative applications of safety sound technology

Global – From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound to keep people safe.