The Future Laboratory

15 results

Dove Men+Care turns fitness tracking into a product trial through Strava…

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to embed its product into consumers’ exercise routines. Fronted by tv personality and entrepreneur Kyle Cooke, the campaign encompasses creator partnerships, social media and earned media.

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Culture & Media

Men’s Health magazine republishes deleted CDC pages as public health…

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.

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Health, Wellness & Sport

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of wellbeing for its HX25 event, powered by V14.

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Health, Wellness & Sport

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.

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Health, Wellness & Sport

Contiki launches pioneering European running club trips

Contiki, the young adult tour operator, has introduced a unique travel trip tailored to fitness enthusiasts with its new Run Club itineraries.

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Fashion

Brand Innovation Debrief: Represent

From Horwich to Hollywood, British luxury menswear brand Represent is on a mission to redefine the menswear category through community, culture and clout.

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Food & Drink

Gymshark and Surreal team up to launch Cardi-Os cereal

Gymwear brand Gymshark has partnered with cereal start-up Surreal to introduce Cardi-Os, a high-protein cereal with a strawberry protein shake flavour.