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Luxury automotive platform Forte has launched an invitation-only app designed to streamline how ultra-high-net-worth (UHNW) collectors manage, value and trade rare vehicles.
From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belonging is the ultimate currency.
Luxury brands are shifting towards exclusive, product-free spaces that prioritise immersive experiences in a bid to captivate their most valued clients.
Ennismore, the hotel group behind brands such as The Hoxton, SO/Hotels and SLS, has unveiled Dis-loyalty, an innovative subscription-based loyalty programme.
Established in 2021 on Instagram as an ultra-exclusive tennis club based in Saint-Paul-de-Vence, South of France, The Rochambeau Club has never existed in real life.
Luxury beachfront hotel Marram in Montauk, New York, has launched its inaugural summer membership programme to change how people spend their summer in The Hamptons.
The luxury accessories club is opening a 14,000-square feet showroom and social club in Manhattan’s NoMad District, taking up residence near popular hospitality venues such as Ace Hotel.
After three years of refurbishment, Koko, the storied concert venue in the heart of Camden, is re-opening as an exclusive, music-centric members’ club.
UK – Weight Watchers UK has developed a subscription-based healthy meal kit.