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Marketing & Branding

Stat: Is the creator economy broken?

A survey of 5,095 creators in 100 countries has found that despite the creator economy being valued at £184bn ($250bn, €215bn), 67% of creators earned under £7,360 ($10,000, €8,590) last year.

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Fashion

ASOS re-launches ASOS Magazine on Substack

ASOS is re-launching ASOS Magazine as a quarterly digital publication on Substack.

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Technology

Samsung campaign celebrates the emotional value of everyday life

Samsung is spotlighting the emotional value of everyday moments with Life’s Little Moments, a new film launching alongside the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra.

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Culture & Media

Why brands are adopting the microdrama format

Brands are increasingly using microdramas to turn advertising into episodic entertainment, with Marc Jacobs and Life360 being the latest to adopt the format and use celebrity-led narratives to build stories around their products.

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Culture & Media

Cuqui launches print magazine to reconnect teens beyond the algorithm

New youth media brand Cuqui is launching a monthly print magazine and limited-edition journal aimed at teenagers seeking an alternative to algorithm-led social media.

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Culture & Media

Stat: Why Gen Z is embracing Country Living

Country Living, the Hearst-owned media brand, has recorded 57% year-on-year growth in its All Access membership, an annual subscription spanning print, digital content, newsletters and access to live events.

Marty Supreme by A24
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Culture & Media

Google DeepMind and A24 put film-makers in charge of AI’s creative future

AI research lab Google DeepMind and A24, the independent studio behind films such as Everything Everywhere All at Once and Marty Supreme, have announced a research partnership that embeds AI development directly into the film-making process.

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Culture & Media

Stat: Talking animals get more screen time than women over 60

Older women remain strikingly absent from blockbuster cinema, according to a new study by Age Without Limits, the anti-ageism campaign run by the Centre for Ageing Better.

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Culture & Media

Why Columbia’s HikeFest is making healthy hedonism the new wellness

Sportswear brand Columbia’s annual HikeFest returned to the Peak District this month, now in its third year as part of the brand's Columbia Hike Society programme.