The Future Laboratory

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Marketing & Branding

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.

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Marketing & Branding

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.

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Marketing & Branding

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain’s annual 100 Coolest Brands report.

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Marketing & Branding

McDonald’s celebrates 50 years in the UK with nostalgic birthday campaign

McDonald’s is celebrating 50 years since its first UK opening with a nostalgic campaign that brings back the joy of childhood birthday parties.

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Food & Drink

Stat: Fast food is becoming a luxury for cost-conscious Americans

A recent study conducted by Lending Tree reveals that Americans are increasingly viewing fast food as a luxury due to inflation-driven price hikes and tighter budgets.

Menu Song Remix by Lil Yachty for McDonald’s, Canada

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Marketing & Branding

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has resonated with fans since its debut in 1989.

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Marketing & Branding

Palace Skateboards joins forces with McDonald’s on cinematic universe

British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’s to create what is being dubbed the McDonald’s Cinematic Universe (MCU).