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Browsing Maybelline

12 results

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Marketing & Branding

Maybelline promotes new mascara with the world’s largest AR mirror

Maybelline New York is embracing augmented reality advertising and using a building-scale AR mirror to promote its new Falsies Surreal mascara in Ukraine.

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Marketing & Branding

Micro-communities

Global – Influencers are becoming divided into established stars and emerging micro-influencers, according to research by Octoly and Onalytica.

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Marketing & Branding

Teen Beauty Market

Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.

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Beauty

Make it aural

Brazil – Maybelline has launched a platform to help women with visual impairments to use its products.

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Culture & Media

Cosmopolitan adds to growing number of women’s conferences

Cosmopolitan magazine’s Fun Fearless Life is the latest in a growing number of female-focused conferences and networking events.

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MENA

Hijabistas

A new breed of fashion innovators is blazing a trail for modesty, creative flair and business sense. Dubbed ‘hijabistas’, these women are homing in on a barely tapped market for fashionable coverings, estimated at $96 billion by fashion institute Esmod Dubai.

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Beauty

Intergalactic beauty

On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher Kane’s solar system print 2011 Resort range and Matthew Williamson’s autumn/winter 2013 nod to the Northern Lights. So it was only a matter of time before beauty brands looked beyond Earth to space for…

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North America

Free rein: Maybelline goes viral with new video

Free rein: Maybelline goes viral with new video

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Luxury

Cosmetics Market

It has become a truism that, while many consumer markets struggle in tough times, the cosmetics market holds up, thanks to the lipstick effect. This is when consumers trade down to the little luxuries that make them feel good during tough economic times. The good news is that women will continue to use cosmetics to cheer themselves up, and to…