The Future Laboratory

15 results

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, foresight analyst Seyi Oduwole discusses tailor-made travel, fashion’s fixation on dollcore and mass-market retail chains diving into the beauty sector.

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Design

Mattel’s first blind Barbie doll takes a positive step forward

Mattel is taking a significant step towards inclusivity with the launch of its first blind Barbie doll.

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Culture & Media

Mattel to make 90% of its games colour blind-accessible by 2025

Toy giant Mattel is set to make 80% of its global game portfolio colour blind-accessible by the end of 2024, and 90% by 2025.

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Marketing & Branding

SXSW 2024: Designing Superbrands

From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and branding strategies.

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Signals

Mattel encourages young girls to dream big

The maker of Barbie has announced the Dream Gap Project, an initiative to raise awareness of how gender bias affects children’s future dreams.

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Marketing & Branding

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innovation and the need for a moral code fit for a digital era.

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Marketing & Branding

Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the household, but is becoming part of it.