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Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Mastercard is working with banking partners to introduce a card that will bear consumers’ chosen names without requiring a legal name change.
The financial services brand has created an audio brand expression to encourage brand recognition across physical, digital and voice touchpoints.
US -– The Curve app enables users to switch the account that payments are made from retrospectively.
US – The wearable device enables users to purchase products, open their cars and replace access cards.
UK – Loot has been launched as a new mobile banking service aimed at Millennials.
US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.
Mexico – Taxi-hailing company Uber is branching out into finance with the launch of its own debit card.
In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.