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Browsing MasterCard

50 results

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Marketing & Branding

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.

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Colliding Technologies

Mastercard introduces card for trans and non-binary customers

Mastercard is working with banking partners to introduce a card that will bear consumers’ chosen names without requiring a legal name change.

Mastercard Sonic Identity
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Marketing & Branding

Mastercard unveils its sonic brand identity

The financial services brand has created an audio brand expression to encourage brand recognition across physical, digital and voice touchpoints.

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Technology

Time travel banking app is ahead of the Curve

US -– The Curve app enables users to switch the account that payments are made from retrospectively.

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Technology

Token is a new smart ring focused on security

US – The wearable device enables users to purchase products, open their cars and replace access cards.

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Technology

Smart spending

UK – Loot has been launched as a new mobile banking service aimed at Millennials.

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Technology

Driving machine

US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.

UberCard by Bankaool, Mexico
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Technology

On the cards

Mexico – Taxi-hailing company Uber is branching out into finance with the launch of its own debit card.

02 store by Dalziel & Pow, Manchester
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Retail

Retail Market 2016: Part 1

In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.