The Future Laboratory

3 results

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

View article

Sub-Saharan Africa

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider how important it is to protect their home markets from emerging market brands. But in the 2010s this will increasingly become a real concern as brands that succeed in emerging economies will take their…

View article

Sub-Saharan Africa

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is on the increase across emerging economies, as seen in the rise of Mall Culture, for instance. But to reach out to the hundreds of millions of New Emerging Affluents (NEAs) who live beyond the reach of…

Browsing Martin Sorrell

The Immortal Brand

Expansionist Brands

Micro-retail

Browsing Martin Sorrell

The Immortal Brand

Expansionist Brands

Micro-retail