The Future Laboratory

14 results

Climate Adaptation and Resource Scarcity

Mars backs gene-edited cocoa for climate-resilient chocolate

Confectionery brand Mars is teaming up with biotech firm Pairwise to accelerate the creation of climate-resilient cocoa using CRISPR-based gene editing.

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Diverging Demographics

Stat: Mars’ study reveals strong pet devotion

Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.

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Marketing & Branding

Heinz simulates Martian conditions to grow tomatoes

The food company is innovating to establish methods of successfully growing tomatoes in Martian conditions.

Space X Flight Suit by Clément Balavoine

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Fashion

Space-age Materials

Although the idea of space travel has long influenced fashion, a new wave of designers is looking beyond our planet as a way of solving problems closer to home.

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Fashion

Need to know | 10 : 09 : 17

In today’s daily digest: Google’s in-ear translation, alcoholic Kombrewcha, an environmentally themed national holiday and other stories.

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Culture & Media

How are brands tracking emotions to improve their content?

As emotion-tracking becomes more accessible, brands are becoming hungrier to see how the content they are creating is making their customers feel.

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Technology

Space age school trip

US – Agency McCann New York has turned an ordinary school bus into a Mars Rover, taking students on a virtual tour of the red planet.

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Beauty

Intergalactic beauty

On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher Kane’s solar system print 2011 Resort range and Matthew Williamson’s autumn/winter 2013 nod to the Northern Lights. So it was only a matter of time before beauty brands looked beyond Earth to space for…

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Fashion

Re-enlightenment Rising

For years people looked down on it as dull, square and best kept behind closed doors, but science is now breaking out of the laboratory – onto theatre stages and fashion catwalks, into galleries and shops, and into the minds of the brightest creatives. The last time science combined so powerfully with art, culture and commerce is known as the…

Browsing Mars

Mars backs gene-edited cocoa for climate-resilient chocolate

Stat: Mars’ study reveals strong pet devotion